In the online journal New Media Knowledge, MakeBuzz recently published an article about the need for managers to adopt practices that drive business success. The article analyzes how new media has affected current management frameworks, and identifies points where data comprehension and exchange break down. We outline how managers need to create a framework in which the immediate absorption of market transformations is possible. This framework creates the ability to respond to changes in business trends with parallel changes in media spend and project prioritization.  An educative focus on comprehension, adaptation, and high-level analysis can help managers determine budgets and strategy from volumes of data. Read the full article, “Evolve or Dissolve: Managers Require a New Way of Learning to Keep their Businesses Afloat” at http://www.nmk.co.uk/article/2009/12/24/evolve-or-dissolve-managers-require-a-new-way-of-learning-to-keep-their-businesses-afloat

New Media Knowledge (NMK) is a UK-based online resource for companies and individuals working in the digital media industry. The journal covers the latest news and trends in digital media and marketing, and publishes white papers from industry leaders. NMK also organizes a program of high-level events, classes,  and networking opportunities for industry professionals aimed at advancing the field and sharing knowledge. The non-profit journal is supported by the University of Westminster, and can be found at: www.nmk.co.uk